Spider-Man: Brand New Day Budget

What Is the Budget of Spider-Man: Brand New Day?

Spider-Man: Brand New Day carried a production budget of $225,000,000, as reported by Deadline. That makes it the most expensive of Tom Holland's four Spider-Man films, ahead of the $200,000,000 spent on Spider-Man: No Way Home (2021), and second only to Spider-Man 3 (2007) at $258,000,000 across the live-action franchise. Sony Pictures financed and distributed the film, with Marvel Studios producing alongside Pascal Pictures.

The figure is notable for what it does not include. Brand New Day deliberately pulls back from the multiverse spectacle of No Way Home, centering on a single Peter Parker in a New York that has forgotten him. Much of the budget went into large practical street-level action, an extended location shoot in Glasgow standing in for Manhattan, and the visual effects required for Spider-Man, the Hulk, and a new villain, rather than into stacking legacy cameos.

Key Budget Allocation Categories

• Above-the-Line Talent - Tom Holland returns for his fourth solo outing with a salary reflecting his status as the face of the franchise, joined by Zendaya, Mark Ruffalo, Jon Bernthal, Sadie Sink, Jacob Batalon, Marisa Tomei, and Florence Pugh, one of the deepest casts any Spider-Man film has assembled.
• Visual Effects - Web-swinging sequences, a fully digital Hulk, and a new invisible threat at the center of the story required an extensive effects workload across the 145-minute runtime, the largest single line in most Marvel budgets.
• Glasgow Location Shoot - The production spent roughly two weeks in Glasgow city centre, dressing its Victorian grid of streets as New York, with the road closures, period-accurate signage, and crew relocation that a major city takeover demands.
• Pinewood Studios Stage Work - Interiors and controlled action were built and shot at Pinewood Studios in England, where the production was based from August to December 2025.
• Schedule Disruption - Tom Holland suffered a mild concussion on set on September 19, 2025, pausing filming until September 29 and adding the standing costs of a stalled stage-and-crew production to the ledger.
• Post-Production and Score - Michael Giacchino returned to compose the score, with editorial, sound, and effects finishing carried through to the July 2026 release.

How Does Spider-Man: Brand New Day's Budget Compare to Similar Films?

• [Spider-Man: No Way Home (2021)](/budgets/spider-man-no-way-home-2021) - Budget $200,000,000 | Worldwide $1,921,847,111. The direct predecessor cost $25,000,000 less; Brand New Day outgrossed it by more than $580,000,000 while spending far less screen time on multiverse cameos.
• [Spider-Man: Far From Home (2019)](/budgets/spider-man-far-from-home-2019) - Budget $160,000,000 | Worldwide $1,132,723,226. The second Holland film shows how sharply the franchise has scaled: Brand New Day spent about 40% more and earned more than twice as much.
• [Spider-Man 3 (2007)](/budgets/spider-man-3-2007) - Budget $258,000,000 | Worldwide $894,900,000. Sam Raimi's finale remains the costliest Spider-Man film, yet earned roughly a third of Brand New Day's total on a larger outlay.
• [Avengers: Endgame (2019)](/budgets/avengers-endgame-2019) - Budget $356,000,000 | Worldwide $2,799,439,100. The film whose opening weekend record Brand New Day broke cost about 58% more and still finished only about $294,000,000 ahead worldwide.
• [Star Wars: The Force Awakens (2015)](/budgets/star-wars-the-force-awakens-2015) - Budget $245,000,000 | Worldwide $2,068,223,624. The previous domestic champion at $936,662,225; Brand New Day passed it to become the highest-grossing film ever released in the United States and Canada, on a slightly smaller budget.

Spider-Man: Brand New Day Box Office Performance

Spider-Man: Brand New Day opened on July 31, 2026, with $360,091,572 from 4,487 North American theaters, the largest domestic opening weekend of all time, edging past the $357,100,000 record held by Avengers: Endgame since 2019. Sony had first reported a Sunday estimate of $355,000,000 before Monday actuals pushed the film past Endgame. The run began with a record $72,000,000 in Thursday previews, and the worldwide opening reached roughly $932,000,000, the biggest global launch in Sony's history. Audiences awarded the film an A CinemaScore. A second weekend of about $145,000,000 domestically confirmed the run had legs as well as a front-loaded debut, and the film stayed at number one domestically for its first six weekends.

Sony has not disclosed its marketing spend, so the P&A figure above is an estimate scaled to a global day-and-date release of this size. The studio also leaned on a record $309,000,000 promotional partner campaign across 165 brands, which carried much of the awareness work at a fraction of its media value.

As of early October 2026 the film has grossed $954,476,970 domestically and $1,551,000,000 internationally, for a worldwide total of $2,505,476,970. That makes it the highest-grossing Spider-Man film, the highest-grossing release of 2026, the highest-grossing film ever in the United States and Canada, and the third-highest-grossing film of all time worldwide. China led international markets with about $235,000,000, followed by the United Kingdom at about $134,000,000 and Mexico at about $91,400,000. Its domestic total ended at 2.65 times its opening weekend, a strong multiple for a record-setting debut.

At 490%, "Spider-Man: Brand New Day" earned roughly $5.90 for every $1 invested.

Spider-Man: Brand New Day Production History

Sony and Marvel Studios began story work on a fourth Holland film in December 2021, the same month No Way Home was released, with writers Chris McKenna and Erik Sommers, who had scripted all three previous entries, confirmed in February 2023. Director Destin Daniel Cretton, who made Shang-Chi and the Legend of the Ten Rings (2021) for Marvel, was the studios' top choice by September 2024 and was confirmed that October. The title Brand New Day, taken from the 2008 comics storyline that reset Peter Parker's life, was announced in March 2025.

The story picks up four years after No Way Home, with Peter living anonymously after erasing himself from the memories of everyone he loves. Tom Holland and Zendaya return, with Jacob Batalon as Ned Leeds and Marisa Tomei as May Parker, while Sadie Sink joined as Jean Grey, Jon Bernthal brought Frank Castle into the series, Mark Ruffalo returned as Bruce Banner, and Florence Pugh appeared as Yelena Belova. The film was positioned as a direct lead-in to Avengers: Doomsday.

Principal photography began on August 3, 2025, in Glasgow, Scotland, under the working title Blue Oasis, with the city centre doubling for New York. The production then moved to Pinewood Studios and locations across England, including London, Surrey, Kent, and Dorset, taking advantage of production incentives in the United Kingdom. Filming paused from September 19 to September 29 after Holland suffered a mild concussion performing a stunt, and the shoot wrapped on December 19, 2025. The film premiered at the Dolby Theatre in Hollywood on July 27, 2026, and opened wide on July 31.

Awards and Recognition

Released at the end of July 2026, Brand New Day has not yet entered an awards season, and it has received no major competitive awards or nominations so far. Its most realistic path runs through the craft categories, visual effects, sound, and score, when the 2026 to 2027 season opens.

The franchise precedent is modest but real: No Way Home earned an Academy Award nomination for Best Visual Effects. Brand New Day's honours to date are commercial ones, from the all-time domestic opening record to its status as the top-grossing film ever released in North America.

Critical Reception

Spider-Man: Brand New Day received largely positive reviews. On Rotten Tomatoes it holds a 90% approval rating from 435 critics, with a 97% audience score from more than 25,000 verified ratings, and Metacritic assigned it a score of 70 out of 100. Opening-weekend audiences gave it an A CinemaScore.

Critics praised Holland's performance, the street-level action, and Cretton's more grounded, character-driven approach, with several reviews calling it the best-directed Spider-Man film since Sam Raimi's trilogy and the franchise's best-reviewed entry since Spider-Man: Homecoming (2017). Reservations centered on an overstuffed plot, uneven pacing, underdeveloped supporting characters, and the time spent setting up future Marvel films.