

Say It Isn't So
Synopsis
Young orphan Gilly (Klein) finds out his lover Jo (Graham) might actually be his biological sister. After they break up, he discovers that they're not related after all, and he travels across the country to stop her impending wedding. Unfortunately, the entire nation has heard this story and thinks he's just after incestuous thrills.
What is the budget of Say It Isn't So?
"Say It Isn't So," a comedy released in 2001, was directed by J.B. Rogers and stars Chris Klein, Heather Graham. The production budget was $25,000,000, placing it in the mid-budget range for comedy productions of its era.
Key Budget Allocation Categories
While specific budget breakdowns are not publicly available, typical cost drivers for a comedy production like this include:
- Talent Salaries & Producing Deals: Established comedic talent can command $15 to 20 million per film, with top-tier stars earning even more through producing credits and backend deals.
- Production & Location Filming: While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.
- Marketing & P&A (Prints & Advertising): Comedies rely heavily on marketing to build opening-weekend momentum.
What were the major cost factors in Say It Isn't So?
Several factors contributed to the overall production costs of "Say It Isn't So."
- Talent Salaries: Talent Salaries & Producing Deals is one of the primary cost drivers in comedy productions of this scale.
- Production: Production & Location Filming is one of the primary cost drivers in comedy productions of this scale.
- Marketing: Marketing & P&A (Prints & Advertising) is one of the primary cost drivers in comedy productions of this scale.
How Does Say It Isn't So's Budget Compare to Similar Films?
At $25,000,000, Say It Isn't So sits in the mid-budget range. Here is how it compares to productions with a similar budget:
- 1408 (2007): Budget $25,000,000, Worldwide Gross $133,000,000
- A Journal for Jordan (2021): Budget $25,000,000, Worldwide Gross $6,700,000
- Abandon (2002): Budget $25,000,000, Worldwide Gross $10,719,357
- All My Life (2020): Budget $25,000,000, Worldwide Gross $2,000,000
- August Rush (2007): Budget $25,000,000, Worldwide Gross $66,122,026
The median budget for wide-release comedy films in the 2000s ranges from $30 to 80M for mid-budget to $150M+ for tentpoles.
Say It Isn't So Box Office Performance
"Say It Isn't So" earned $5,520,393 domestically and $12,320,393 worldwide at the box office. Against a production budget of $25,000,000, the film faced challenges in theatrical release. Home video, streaming, and ancillary revenue may have contributed to its overall performance.
A film typically needs to earn approximately twice its production budget to cover marketing and distribution costs. For "Say It Isn't So," that break-even threshold was roughly $50,000,000. With worldwide earnings of $12,320,393, the film did not reach break-even in theatrical release.
- Production Budget: $25,000,000
- Worldwide Gross: $12,320,393
- Net Return: −$12,679,607
- ROI: approximately -50.7%
At -50.7%, "Say It Isn't So" did not recoup its production budget through theatrical release alone.
Awards and Recognition
1 nomination
Official Trailer









































































































































































































































































































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