

An American Pickle Budget
Updated
Synopsis
In 1919, Eastern European Jewish immigrant Herschel Greenbaum falls into a vat of pickle brine at the Brooklyn pickle factory where he works, and is preserved for 100 years. When he emerges in 2019, he discovers that his only surviving relative is his great-grandson Ben, a freelance app developer. The two men struggle to connect across a century of cultural change, and a family conflict turns into an unexpectedly tender exploration of inheritance and identity.
What Is the Budget of An American Pickle (2020)?
An American Pickle (2020), directed by Brandon Trost from a screenplay by Simon Rich adapted from his own New Yorker novella Sell Out, was produced on an estimated budget of approximately $15,000,000. The figure has not been formally disclosed by Warner Bros. or HBO Max, but the Pittsburgh-area location footprint, the dual-role Seth Rogen lead with the substantial post-production split-screen and visual-effects work it required, and the established Point Grey Pictures comedy-feature production template all support a figure in the mid-teens range.
The film was financed and produced by Sony Pictures Entertainment, Point Grey Pictures, and Gravitational Productions, with Warner Bros. originally set as theatrical distributor before the project shifted to HBO Max as one of the streamer's launch-period originals. HBO Max released the film globally on August 6, 2020.
Key Budget Allocation Categories
The estimated $15,000,000 budget covered a high-concept dual-role comedy with substantial visual-effects requirements:
- Above-the-Line Talent: Seth Rogen anchored as both Herschel Greenbaum (the 1919 immigrant preserved in pickle brine) and Ben Greenbaum (his 2019 great-grandson) at a marquee post-Knocked Up and post-The Interview Point Grey production rate. The dual role required substantial production-schedule and post-production line items. Sarah Snook, Eliot Glazer, Kalen Allen, and Sean Whalen filled out the supporting ensemble.
- Director Package: Brandon Trost directed his feature debut after extensive cinematography work on Point Grey Pictures productions including This Is the End, Neighbors, and The Interview. Trost's dual cinematography-and-directing relationship with Seth Rogen and Evan Goldberg supported the project's tonal coherence.
- Writer and Source Material: Simon Rich adapted his own 2013 New Yorker novella Sell Out. The Rich screenplay-and-adaptation rate, plus the New Yorker source-material rights, were a meaningful above-the-line line item.
- Pittsburgh Production: Principal photography took place primarily in and around Pittsburgh, Pennsylvania in spring 2019. The Pennsylvania Film Production Tax Credit at the 25% level supported the Pittsburgh shoot, which doubled as both 1919 Brooklyn (in period-dressed neighborhoods) and contemporary Brooklyn.
- Period Production Design: The 1919 Brooklyn sequences required complete period-correct production design including costumes, set dressing, a pickle-factory interior, and the cobblestone-street tenement environments. Production designer Sara K. White delivered both the 1919 and the 2019 visual worlds.
- Visual Effects and Dual-Role Comping: The dual-Seth-Rogen split-screen sequences required substantial visual-effects compositing across the majority of the film's runtime. The VFX package was a notable post-production line item.
- Score and Music: Composers Nami Melumad and Michael Giacchino scored the film, with Giacchino's involvement supporting the prestige-comedy tonal positioning. Music supervision and licensed selections supported both the 1919 and 2019 musical settings.
How Does An American Pickle's Budget Compare to Similar Films?
An American Pickle sits in the high-concept Seth Rogen-led comedy landscape alongside comparable Point Grey peers:
- The Interview (2014): Budget approximately $44,000,000 | Worldwide $58,200,000 (theatrical and Sony digital release). The Seth Rogen and Evan Goldberg Point Grey Sony-comedy at nearly triple the An American Pickle budget represents a higher Point Grey production tier.
- Long Shot (2019): Budget approximately $40,000,000 | Worldwide $52,400,000. Jonathan Levine's Seth Rogen Point Grey-Lionsgate theatrical comedy at nearly triple the An American Pickle budget represents another higher-tier Point Grey peer.
- Sausage Party (2016): Budget approximately $19,000,000 | Worldwide $140,700,000. The Seth Rogen Point Grey animated R-comedy at modestly higher budget represents the Point Grey animated production peer.
- Click (2006): Budget approximately $82,500,000 | Worldwide $237,700,000. Frank Coraci's Adam Sandler Happy Madison high-concept comedy at five-plus times the An American Pickle budget represents the broader high-concept-time-displacement comedy reference.
An American Pickle Box Office Performance
An American Pickle released globally on HBO Max on August 6, 2020. The film had originally been positioned for a theatrical Sony release before the 2020 pandemic disruptions and the launch of HBO Max prompted Sony to license the U.S. streaming rights to WarnerMedia for one of HBO Max's earliest acquired-original-film releases. As a streaming-exclusive release in the U.S. with no theatrical window, the film did not generate reported domestic box office.
Against the estimated $15,000,000 production budget, the financial breakdown:
- Production Budget: approximately $15,000,000
- Estimated Prints & Advertising (P&A): approximately $5,000,000 to $8,000,000 (HBO Max digital marketing)
- Total Estimated Investment: approximately $20,000,000 to $23,000,000
- Worldwide Gross: not applicable (streaming exclusive)
- Net Return: measured through HBO Max subscriber acquisition during the launch window and the Sony license-fee for streaming rights
- ROI: reported by WarnerMedia as a top original-content driver during the August 2020 launch window
WarnerMedia reported An American Pickle as one of the most-watched HBO Max originals across August 2020, which positioned the new streamer's adult-comedy library during the post-launch acquisition phase. The Sony streaming-rights license-fee covered a substantial portion of the production budget. Sony retained theatrical distribution rights in many international territories.
An American Pickle Production History
An American Pickle originated as Simon Rich's New Yorker novella Sell Out, serialized across four issues of the magazine in 2013. The novella followed Herschel Greenbaum, a 1919 Eastern European Jewish immigrant who falls into a vat of pickle brine in a Brooklyn pickle factory and is preserved for 100 years until he emerges in 2019 to discover his great-grandson Ben Greenbaum is his only surviving relative. Rich adapted the novella for the screen.
Point Grey Pictures, Seth Rogen and Evan Goldberg's production company, optioned the screen rights with Brandon Trost (the cinematographer on multiple Point Grey productions) attached to direct his feature debut. Sony Pictures Entertainment financed and packaged the project. Principal photography took place in and around Pittsburgh, Pennsylvania in spring 2019, leveraging the Pennsylvania Film Production Tax Credit. The dual-role Seth Rogen production schedule required substantial split-screen photography and visual-effects post-production.
Originally positioned for a 2020 Sony theatrical release, the project shifted to HBO Max amid the COVID-19 theatrical-release disruptions and as part of WarnerMedia's HBO Max launch programming. HBO Max released the film globally on August 6, 2020. Internationally, Sony retained theatrical rights in many markets and released the film through theatrical-and-VOD windows.
Awards and Recognition
An American Pickle received WGA Award attention with a nomination for Outstanding Achievement in Writing Adapted from Another Medium at the 73rd Writers Guild of America Awards (Simon Rich). The film also received Hollywood Critics Association nominations and appeared on multiple year-end Best Streaming Films of 2020 critics lists.
Critical Reception
An American Pickle received broadly positive reviews. The film holds a 74% approval rating on Rotten Tomatoes based on more than 200 critic reviews, with a critical consensus that praised Seth Rogen's dual-role performance, the film's surprisingly tender second-act emotional turn, and Simon Rich's adaptation of his own novella. Metacritic recorded a score of 62 out of 100, indicating generally favorable reviews. CinemaScore did not poll the film given its streaming-exclusive release.
Critics broadly praised Seth Rogen for the precision of the dual-role performance, particularly the careful tonal differentiation between Herschel's 1919 immigrant directness and Ben's 2019 millennial diffidence. The New York Times called the film "a more tender and more genuinely affecting film than the high-concept logline would suggest, anchored by Seth Rogen's most disciplined performance in years." Variety praised Brandon Trost's directing debut and Simon Rich's screenplay for finding "the surprising emotional core in a fish-out-of-water immigrant-comedy premise." Common reservations cited the deliberately episodic narrative structure and the second-act detours. The strong reception supported the HBO Max launch programming and Point Grey's continuing adult-comedy production pipeline.
Frequently Asked Questions
How much did it cost to make An American Pickle (2020)?
The production budget has not been formally disclosed but is estimated at approximately $15,000,000. The Pittsburgh-area location footprint, the dual-role Seth Rogen performance with substantial split-screen and visual-effects work, and the Point Grey Pictures comedy production template all support a figure in the mid-teens range.
Is An American Pickle based on a book?
Yes. The film adapts Simon Rich's 2013 New Yorker novella Sell Out, serialized across four issues of the magazine. Rich wrote the screenplay himself, adapting his own source material.
Did An American Pickle have a theatrical release?
In the United States, no. The film released directly on HBO Max on August 6, 2020 as a launch-period acquired original after Sony Pictures shifted U.S. distribution from theatrical to streaming amid 2020 pandemic disruptions. Sony retained theatrical rights in many international markets and released the film through theatrical-and-VOD windows abroad.
Who directed An American Pickle?
Brandon Trost directed his feature debut. Trost had previously served as director of photography on multiple Point Grey Pictures productions including This Is the End (2013), Neighbors (2014), and The Interview (2014), giving him a long working relationship with Seth Rogen and Evan Goldberg.
Who stars in An American Pickle?
Seth Rogen stars in a dual role as both Herschel Greenbaum (the 1919 immigrant) and Ben Greenbaum (his 2019 great-grandson). The supporting cast includes Sarah Snook as Herschel's wife Sarah, Eliot Glazer, Kalen Allen, Sean Whalen, Kevin O'Rourke, and Geoffrey Cantor.
Where was An American Pickle filmed?
Principal photography took place primarily in and around Pittsburgh, Pennsylvania in spring 2019. The production leveraged the Pennsylvania Film Production Tax Credit at the 25% level. Pittsburgh neighborhoods doubled as both 1919 Brooklyn (with period dressing) and contemporary 2019 Brooklyn.
When did An American Pickle release?
An American Pickle released globally on HBO Max on August 6, 2020, one of the streaming platform's earliest acquired-original-film releases following its May 2020 launch.
How did An American Pickle perform on HBO Max?
WarnerMedia reported the film as one of the most-watched HBO Max originals across August 2020. The Sony streaming-rights license-fee covered a substantial portion of the production budget, and Sony retained theatrical distribution rights in many international territories.
Did An American Pickle win any awards?
The film received a WGA Award nomination for Outstanding Achievement in Writing Adapted from Another Medium at the 73rd Writers Guild of America Awards for Simon Rich. It also received Hollywood Critics Association nominations and appeared on multiple year-end Best Streaming Films of 2020 critics lists.
What did critics think of An American Pickle?
Reviews were broadly positive. The film holds a 74% Rotten Tomatoes approval rating across more than 200 critic reviews and a Metacritic score of 62 out of 100. Critics praised Seth Rogen's dual-role performance, the surprisingly tender second-act emotional turn, and Simon Rich's adaptation of his own novella.
Filmmakers
An American Pickle
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