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Diary of a Wimpy Kid key art
Diary of a Wimpy Kid movie poster

Diary of a Wimpy Kid Budget

2010PGComedyFamily1h 32m

Updated

Budget
$15,000,000
Domestic Box Office
$64,003,625
Worldwide Box Office
$75,700,000

Synopsis

To Greg Heffley, middle school is the dumbest idea ever invented. It's a place rigged with hundreds of social landmines, not the least of which are morons, wedgies, swirlies, bullies, lunchtime banishment to the cafeteria floor - and a festering piece of cheese with nuclear cooties. To survive the never-ending ordeal and attain the recognition and status he feels he so richly deserves, Greg devises an endless series of can't-miss schemes, all of which, of course, go awry. And he's getting it all down on paper, via a diary - "it's NOT a diary, it's a journal!" Greg insists, preferring the less-sissyfied designation - filled with his opinions, thoughts, tales of family trials and tribulations, and (would-be) schoolyard triumphs. "One day when I'm famous," writes Greg, "I'll have better things to do than answer people's stupid questions all day." So was born the Wimpy Kid's diary.

What is the budget of Diary of a Wimpy Kid?

"Diary of a Wimpy Kid," a comedy released in 2010, was directed by Thor Freudenthal and stars Zachary Gordon, Robert Capron. The production budget was $15,000,000, placing it in the low-budget range for comedy productions of its era.

Key Budget Allocation Categories

While specific budget breakdowns are not publicly available, typical cost drivers for a comedy production like this include:

  • Talent Salaries & Producing Deals: Established comedic talent can command $15 to 20 million per film, with top-tier stars earning even more through producing credits and backend deals.
  • Production & Location Filming: While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.
  • Marketing & P&A (Prints & Advertising): Comedies rely heavily on marketing to build opening-weekend momentum.

What were the major cost factors in Diary of a Wimpy Kid?

Several factors contributed to the overall production costs of "Diary of a Wimpy Kid."

  • Talent Salaries: Talent Salaries & Producing Deals is one of the primary cost drivers in comedy productions of this scale.
  • Production: Production & Location Filming is one of the primary cost drivers in comedy productions of this scale.
  • Marketing: Marketing & P&A (Prints & Advertising) is one of the primary cost drivers in comedy productions of this scale.

How Does Diary of a Wimpy Kid's Budget Compare to Similar Films?

At $15,000,000, Diary of a Wimpy Kid sits in the low-budget range. Here is how it compares to productions with a similar budget:

  • A Dangerous Method (2011): Budget $15,000,000, Worldwide Gross $27,462,041
  • Ben-Hur (1959): Budget $15,000,000, Worldwide Gross $164,000,000
  • Land of the Dead (2005): Budget $15,000,000, Worldwide Gross $47,074,133
  • Into the Wild (2007): Budget $15,000,000, Worldwide Gross $56,255,142
  • King's Ransom (2005): Budget $15,000,000, Worldwide Gross $4,139,856

The median budget for wide-release comedy films in the 2010s ranges from $30 to 80M for mid-budget to $150M+ for tentpoles.

Diary of a Wimpy Kid Box Office Performance

"Diary of a Wimpy Kid" earned $64,003,625 domestically and $75,700,000 worldwide at the box office. Against a production budget of $15,000,000, the film performed strongly at the box office.

A film typically needs to earn approximately twice its production budget to cover marketing and distribution costs. For "Diary of a Wimpy Kid," that break-even threshold was roughly $30,000,000. With worldwide earnings of $75,700,000, the film cleared that threshold comfortably.

  • Production Budget: $15,000,000
  • Worldwide Gross: $75,700,000
  • Net Return: $60,700,000
  • ROI: approximately 404.7%

At 404.7%, "Diary of a Wimpy Kid" earned roughly $5.05 for every $1 invested in production.

Awards and Recognition

5 wins & 9 nominations total

Frequently Asked Questions

How much did it cost to make Diary of a Wimpy Kid (2010)?

The production budget was $15,000,000, covering principal photography, cast and crew salaries, locations, sets, post-production, and music. Marketing and distribution (P&A) costs are estimated at an additional $7,500,000 - $12,000,000, bringing the total studio investment to approximately $22,500,000 - $27,000,000.

How much did Diary of a Wimpy Kid (2010) earn at the box office?

Diary of a Wimpy Kid grossed $64,003,625 domestic, $11,696,375 international, totaling $75,700,000 worldwide.

Was Diary of a Wimpy Kid (2010) profitable?

Yes. Against a production budget of $15,000,000 and estimated total costs of ~$37,500,000, the film earned $75,700,000 theatrically - a 405% ROI on production costs alone.

What were the biggest costs in producing Diary of a Wimpy Kid?

The primary cost drivers were above-the-line talent (Zachary Gordon, Robert Capron, Steve Zahn); star comedian salaries, location filming, and aggressive marketing campaigns; international production across United Kingdom, United States of America.

How does Diary of a Wimpy Kid's budget compare to similar comedy films?

At $15,000,000, Diary of a Wimpy Kid is classified as a low-budget production. The median budget for wide-release comedy films in the 2010s ranges from $30 - 80M for mid-budget to $150M+ for tentpoles. Comparable budgets: A Dangerous Method (2011, $15,000,000); Ben-Hur (1959, $15,000,000); Land of the Dead (2005, $15,000,000).

Did Diary of a Wimpy Kid (2010) go over budget?

There are no widely reported accounts of significant budget overruns for this production. However, studios rarely disclose precise budget overrun figures publicly. The reported production budget reflects the final estimated cost.

What was the return on investment (ROI) for Diary of a Wimpy Kid?

The theatrical ROI was 404.7%, calculated as ($75,700,000 − $15,000,000) ÷ $15,000,000 × 100. This measures gross revenue against production budget only - it does not account for P&A or exhibitor shares.

What awards did Diary of a Wimpy Kid (2010) win?

5 wins & 9 nominations total.

Who directed Diary of a Wimpy Kid and who were the key crew members?

Directed by Thor Freudenthal, written by Jackie Filgo, Jeff Filgo, Jeff Judah, Gabe Sachs, shot by Jack N. Green, with music by Theodore Shapiro, edited by Wendy Greene Bricmont.

Where was Diary of a Wimpy Kid filmed?

Diary of a Wimpy Kid was filmed in United Kingdom, United States of America. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Filmmakers

Diary of a Wimpy Kid

Producers
Nina Jacobson, Brad Simpson
Production Companies
Dayday Films, Color Force, Dune Entertainment, Fox 2000 Pictures
Director
Thor Freudenthal
Writers
Jackie Filgo, Jeff Filgo, Gabe Sachs, Jeff Judah
Casting
Ronna Kress, Coreen Mayrs, Heike Brandstatter
Key Cast
Zachary Gordon, Robert Capron, Steve Zahn, Devon Bostick, Rachael Harris, Chloë Grace Moretz
Cinematographer
Jack N. Green
Composer
Theodore Shapiro

Official Trailer

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