
We're the Millers
Synopsis
After being robbed of a week's take, small-time pot dealer David is forced by his boss to go to Mexico to pick up a load of marijuana. In order to improve his odds of making it past the border, David asks the broke stripper Rose and two local teenagers to join him and pretend they're on a family holiday.
Production Budget Analysis
What was the production budget for We're the Millers?
Directed by Rawson Marshall Thurber, with Jennifer Aniston, Jason Sudeikis, Emma Roberts leading the cast, We're the Millers was produced by New Line Cinema with a confirmed budget of $37,000,000, placing it in the low-budget category for comedy films.
With a $37,000,000 budget, We're the Millers sits in the mid-range of studio releases. Marketing costs for a wide release at this level typically add $30–60 million, putting the break-even point near $92,500,000.
Budget Comparison — Similar Productions
• House on Haunted Hill (1999): Budget $37,000,000 | Gross $40,846,082 → ROI: 10% • Magnolia (1999): Budget $37,000,000 | Gross $48,451,803 → ROI: 31% • Twilight (2008): Budget $37,000,000 | Gross $393,616,788 → ROI: 964% • 13 Going on 30 (2004): Budget $37,000,000 | Gross $96,458,118 → ROI: 161% • White Chicks (2004): Budget $37,000,000 | Gross $113,100,000 → ROI: 206%
Key Budget Allocation Categories
▸ Talent Salaries & Producing Deals Established comedic talent can command $15–20 million per film, with top-tier stars earning even more through producing credits and backend deals. Comedy ensembles multiply this cost across several well-known performers.
▸ Production & Location Filming While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.
▸ Marketing & P&A (Prints & Advertising) Comedies rely heavily on marketing to build opening-weekend momentum. Studios typically spend 50–100% of the production budget on marketing, with comedy trailers and social media campaigns being particularly expensive.
Key Production Personnel
CAST: Jennifer Aniston, Jason Sudeikis, Emma Roberts, Will Poulter, Ed Helms Key roles: Jennifer Aniston as Rose O'Reilly; Jason Sudeikis as David Clark; Emma Roberts as Casey Mathis; Will Poulter as Kenny Rossmore
DIRECTOR: Rawson Marshall Thurber CINEMATOGRAPHY: Barry Peterson MUSIC: Theodore Shapiro, Ludwig Göransson EDITING: Michael L. Sale PRODUCTION: New Line Cinema, Newman/Tooley Films, Bad Version, Slap Happy Productions, Heyday Films, BenderSpink FILMED IN: United Kingdom, United States of America
Box Office Performance
We're the Millers earned $150,394,119 domestically and $119,605,881 internationally, for a worldwide total of $270,000,000. Revenue was split 56% domestic / 44% international.
Break-Even Analysis
Using the industry-standard 2.5x multiplier (P&A + exhibitor shares of 40–50% + distribution fees), We're the Millers needed approximately $92,500,000 to break even. The film surpassed this threshold by $177,500,000.
Return on Investment (ROI)
Revenue: $270,000,000 Budget: $37,000,000 Net: $233,000,000 ROI: 629.7%
Profitability Assessment
VERDICT: Highly Profitable
We're the Millers was a clear financial success, generating $270,000,000 worldwide against a $37,000,000 production budget — a 630% ROI. After estimated marketing costs, the film still delivered substantial profit to New Line Cinema.
INDUSTRY IMPACT
The outsized success of We're the Millers likely influenced studio greenlight decisions for similar comedy projects.
AWARDS & RECOGNITION
Summary: 4 wins & 17 nominations total









































































































































































































































































































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