
How to Lose a Guy in 10 Days
Synopsis
Benjamin Barry is an advertising executive competing with two female co-workers for a major campaign for a diamond merchant. He cuts a deal with his competitors that the account is his if he can make a woman of their choice fall in love with him in 10 days. In comes Andie Anderson who, in turn, is writing a story on how to lose a guy in 10 days as a bet with her boss to be allowed to write more substantial stories. With a hidden agenda in each camp, will either party be able to complete their mission?
Production Budget Analysis
What was the production budget for How to Lose a Guy in 10 Days?
Directed by Donald Petrie, with Kate Hudson, Matthew McConaughey, Kathryn Hahn leading the cast, How to Lose a Guy in 10 Days was produced by Paramount Pictures with a confirmed budget of $50,000,000, placing it in the mid-budget category for comedy films.
With a $50,000,000 budget, How to Lose a Guy in 10 Days sits in the mid-range of studio releases. Marketing costs for a wide release at this level typically add $30–60 million, putting the break-even point near $125,000,000.
Budget Comparison — Similar Productions
• Angela's Ashes (1999): Budget $50,000,000 | Gross $13,042,112 → ROI: -74% • Dredd (2012): Budget $50,000,000 | Gross $41,037,742 → ROI: -18% • Lord of War (2005): Budget $50,000,000 | Gross $72,600,000 → ROI: 45% • Shall We Dance? (2004): Budget $50,000,000 | Gross $170,128,460 → ROI: 240% • The Iron Giant (1999): Budget $50,000,000 | Gross $23,300,000 → ROI: -53%
Key Budget Allocation Categories
▸ Talent Salaries & Producing Deals Established comedic talent can command $15–20 million per film, with top-tier stars earning even more through producing credits and backend deals. Comedy ensembles multiply this cost across several well-known performers.
▸ Production & Location Filming While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.
▸ Marketing & P&A (Prints & Advertising) Comedies rely heavily on marketing to build opening-weekend momentum. Studios typically spend 50–100% of the production budget on marketing, with comedy trailers and social media campaigns being particularly expensive.
Key Production Personnel
CAST: Kate Hudson, Matthew McConaughey, Kathryn Hahn, Annie Parisse, Adam Goldberg Key roles: Kate Hudson as Andie Anderson; Matthew McConaughey as Benjamin Barry; Kathryn Hahn as Michelle Rubin; Annie Parisse as Jeannie Ashcroft
DIRECTOR: Donald Petrie CINEMATOGRAPHY: John Bailey MUSIC: David Newman EDITING: Debra Neil-Fisher PRODUCTION: Paramount Pictures, Robert Evans Productions, Lynda Obst Productions, Christine Peters Productions FILMED IN: United States of America
Box Office Performance
How to Lose a Guy in 10 Days earned $105,813,373 domestically and $71,686,627 internationally, for a worldwide total of $177,500,000. Revenue was split 60% domestic / 40% international.
Break-Even Analysis
Using the industry-standard 2.5x multiplier (P&A + exhibitor shares of 40–50% + distribution fees), How to Lose a Guy in 10 Days needed approximately $125,000,000 to break even. The film surpassed this threshold by $52,500,000.
Return on Investment (ROI)
Revenue: $177,500,000 Budget: $50,000,000 Net: $127,500,000 ROI: 255.0%
Detailed Box Office Notes
The film was released on February 7, 2003, and earned $23.8 million in its first weekend. Its final gross is $105.8 million in the United States and Canada, and $71.7 million internationally (excluding Canada), for a worldwide gross of $177.5 million against a production budget of $60 million.
As of December 2003, the video sold 3.79 million copies, earning revenue of $67.2 million.
Profitability Assessment
VERDICT: Profitable
How to Lose a Guy in 10 Days delivered a solid return, earning $177,500,000 worldwide on a $50,000,000 budget (255% ROI). Combined with ancillary revenue, the film was a financial positive for Paramount Pictures.
INDUSTRY IMPACT
The outsized success of How to Lose a Guy in 10 Days likely influenced studio greenlight decisions for similar comedy projects.
PRODUCTION NOTES
▸ Production
Gwyneth Paltrow and director Mike Newell were originally attached to the project but producer Lynda Obst was unable to get Newell to commit to a date and Paltrow went on to work on the film View from the Top.
The yellow gown Kate Hudson wore in the movie was created by Carolina Herrera with the film's costume designer. The necklace she wears is called, in the film, the "Isadora Diamond", named after Isadora Duncan. The 80-carat yellow diamond in the necklace was designed by Harry Winston and is worth $6 million.
The apartment interiors were conceived by Yeadon-born sculptor Zoë Waterman, who said she thought the characters should live in "spaces which I consider to be dream spaces. That is to say their apartments are as close as I've seen on screen to my dream apartment. I just said to myself 'where would I absolutely love to live in my wildest dreams?', and the whole design came together in about fifteen minutes."
▸ Music & Score
How to Lose a Guy in 10 Days: Music From the Motion Picture was released on January 28, 2003, by Virgin Records.
How to Lose a Guy in 10 Days: Music From the Motion Picture
# "Somebody Like You" – Keith Urban (3:51) # "Good Day" – Luce (4:06) # "Feels Like Home" – Chantal Kreviazuk (4:41) # "Who Do You Love?" – George Thorogood and the Destroyers (4:21) # "Let's Stay Together" – Al Green (3:15) # "Follow You Down" – Gin Blossoms (4:29) # "You're So Vain" – Carly Simon (4:18) # "Kiss Me" – Sixpence None the Richer (3:19) # "L-O-V-E" – Fisher (2:37) # "Catch Me If You Can" – The Beu Sisters (3:35) # "Weight of the World" – Chantal Kreviazuk (3:34)
AWARDS & RECOGNITION
Summary: 1 win & 8 nominations total









































































































































































































































































































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