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Tangled

2010PGAnimationFamilyAdventure1h 40m
Budget
$260,000,000
Domestic Box Office
$200,821,936
Worldwide Box Office
$592,461,732

Synopsis

After receiving the healing powers from a magical flower, the baby Princess Rapunzel is kidnapped from the palace in the middle of the night by Mother Gothel. Mother Gothel knows that the flower's magical powers are now growing within the golden hair of Rapunzel, and to stay young, she must lock Rapunzel in her hidden tower. Rapunzel is now a teenager and her hair has grown to a length of 70-feet. The beautiful Rapunzel has been in the tower her entire life, and she is curious of the outside world. One day, the bandit Flynn Ryder scales the tower and is taken captive by Rapunzel. Rapunzel strikes a deal with the charming thief to act as her guide to travel to the place where the floating lights come from that she has seen every year on her birthday. Rapunzel is about to have the most exciting and magnificent journey of her life.

What is the budget of Tangled?

"Tangled," a animation released in 2010, was directed by Byron Howard, Nathan Greno and stars Mandy Moore, Zachary Levi. The production budget was $260,000,000, placing it in the blockbuster range for animation productions of its era.

Key Budget Allocation Categories

While specific budget breakdowns are not publicly available, typical cost drivers for a animation production like this include:

  • Animation Production Pipeline: The bulk of an animated film's budget funds the multi-year production pipeline: storyboarding, character modeling, rigging, animation, lighting, rendering, and compositing.
  • Voice Talent: Celebrity voice casting has become standard for studio animation, with A-list actors earning $5 to 15 million for voice roles.
  • Music, Songs & Sound Design: Original songs and orchestral scores are central to animated storytelling. Sound design for animated worlds must be created entirely from scratch.
  • Development: When asked about the character of Rapunzel, Mandy Moore said that Rapunzel was a relatable character and called her a "Renaissance, bohemian" woman Moore said "[Rapunzel] doesn't know she's a princess [until the end of the film].

What were the major cost factors in Tangled?

Several factors contributed to the overall production costs of "Tangled."

  • Animation Production Pipeline: Animation Production Pipeline is one of the primary cost drivers in animation productions of this scale.
  • Voice Talent: Voice Talent is one of the primary cost drivers in animation productions of this scale.
  • Music: Music, Songs & Sound Design is one of the primary cost drivers in animation productions of this scale.

How Does Tangled's Budget Compare to Similar Films?

At $260,000,000, Tangled sits in the blockbuster range. Here is how it compares to productions with a similar budget:

  • Spider-Man 3 (2007): Budget $258,000,000, Worldwide Gross $894,983,373
  • John Carter (2012): Budget $263,700,000, Worldwide Gross $284,100,000
  • Batman v Superman: Dawn of Justice (2016): Budget $250,000,000 , Gross $874,362,803
  • Black Panther: Wakanda Forever (2022): Budget $250,000,000 , Gross $859,102,154
  • Captain America: Civil War (2016): Budget $250,000,000 , Gross $1,155,046,416

The median budget for wide-release animation films in the 2010s ranges from $30 to 80M for mid-budget to $150M+ for tentpoles.

Tangled Box Office Performance

"Tangled" earned $200,821,936 domestically and $592,461,732 worldwide at the box office. Against a production budget of $260,000,000, the film showed modest profitability in theatrical release.

A film typically needs to earn approximately twice its production budget to cover marketing and distribution costs. For "Tangled," that break-even threshold was roughly $520,000,000. With worldwide earnings of $592,461,732, the film cleared that threshold comfortably.

  • Production Budget: $260,000,000
  • Worldwide Gross: $592,461,732
  • Net Return: $332,461,732
  • ROI: approximately 127.9%

At 127.9%, "Tangled" earned roughly $2.28 for every $1 invested in production.

Tangled Production History

When asked about the character of Rapunzel, Mandy Moore said that Rapunzel was a relatable character and called her a "Renaissance, bohemian" woman Moore said "[Rapunzel] doesn't know she's a princess [until the end of the film]. She's just really sort of motivated to find out what else is out there beyond this crazy tower she's lived in for 18 years," and that "she's very independent, she can take care of herself, and she's definitely come up with really entertaining ways to keep herself busy." At a meeting one day, animator John Ripa floated an idea which turned out to be the solution they had been looking for: the mysterious floating lanterns. Existing technology continued to present difficulties: in particular, animating hair turned out to be a challenge.

The directors auditioned hundreds of young actresses to find Rapunzel's voice, among them were Idina Menzel and Kristen Bell, but both were rejected for not sounding right. On September 10, 2009, it was announced that actress and singer-songwriter Mandy Moore, who previously collaborated with Disney on Disneytoon Studios' Brother Bear 2, had been cast as the voice of Rapunzel, and actor Zachary Levi would provide the voice of Flynn Rider. For the role of Flynn, the studio mandated exclusively only UK actors to audition for the part, as Rider was intended to be British.

The soundtrack (particularly Menken's musical score) in general was technically praised, however the songs mostly received some mixed reactions for being quite derivative to most of Menken's previous works (particularly the 1990s renaissance ones). Bill Graham from Collider praised them for their variations to the tempo and tone, memorable lyrics, and "blending old with new," However, he also stated that "the film's constant mixture of tones can feel a bit off-putting for some." Roth Cornet from Screen Rant was positive towards them, saying that "Alan Menken's music is as catchy, uplifting and effecting as one would expect." Scott of The New York Times positively reviewed the music, saying that it "takes you back to a charmed world of swoony longing and sprightly mischief," with a slick and efficient atmosphere and grace notes of self-conscious classicism. Peter Bradshaw from The Guardian, who gave the movie two out of five stars, described the songs as "sporting a laboured selection of Broadway-style show tunes," and hence are actually added for profit.-->.

Awards and Recognition

Nominated for 1 Oscar. 10 wins & 42 nominations total

Critical Reception

Tangled received largely positive reviews from critics upon release. Rotten Tomatoes gives the film an approval rating of based on reviews and an average score of . The website's critical consensus is: "While far from Disney's greatest film, Tangled is a visually stunning, thoroughly entertaining addition to the studio's classic animated canon." Metacritic, which assigns a weighted average score based on reviews from mainstream film critics, calculated a score of 71/100 based on 34 reviews, indicating "generally favorable reviews".

Official Trailer

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