Isn't It Romantic Budget
ComedyFantasyRomance1h 28mUpdated
Synopsis
New York City architect Natalie works hard to get noticed at her job but is more likely to be asked to deliver coffee and bagels than to design the city’s next skyscraper. And if things weren’t bad enough, Natalie, a lifelong cynic when it comes to love, has an encounter with a mugger that renders her unconscious, waking to discover that her life has suddenly become her worst nightmare—a romantic comedy—and she is the leading lady.
Production Budget Analysis
What was the production budget for Isn't It Romantic?
Directed by Todd Strauss-Schulson, with Rebel Wilson, Liam Hemsworth, Adam Devine leading the cast, Isn't It Romantic was produced by New Line Cinema with a confirmed budget of $31,000,000, placing it in the low-budget category for comedy films.
With a $31,000,000 budget, Isn't It Romantic sits in the mid-range of studio releases. Marketing costs for a wide release at this level typically add $30–60 million, putting the break-even point near $77,500,000.
Budget Comparison — Similar Productions
• Arachnophobia (1990): Budget $31,000,000 | Gross $53,200,000 → ROI: 72% • Arlington Road (1999): Budget $31,000,000 | Gross $41,100,000 → ROI: 33% • Birth of the Dragon (2017): Budget $31,000,000 | Gross $7,220,490 → ROI: -77% • Dangerous Liaisons (2012): Budget $31,000,000 | Gross N/A • Extraordinary Measures (2010): Budget $31,000,000 | Gross $15,134,293 → ROI: -51%
Key Budget Allocation Categories
▸ Talent Salaries & Producing Deals Established comedic talent can command $15–20 million per film, with top-tier stars earning even more through producing credits and backend deals. Comedy ensembles multiply this cost across several well-known performers.
▸ Production & Location Filming While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.
▸ Marketing & P&A (Prints & Advertising) Comedies rely heavily on marketing to build opening-weekend momentum. Studios typically spend 50–100% of the production budget on marketing, with comedy trailers and social media campaigns being particularly expensive.
Key Production Personnel
CAST: Rebel Wilson, Liam Hemsworth, Adam Devine, Priyanka Chopra Jonas, Betty Gilpin Key roles: Rebel Wilson as Natalie; Liam Hemsworth as Blake; Adam Devine as Josh; Priyanka Chopra Jonas as Isabella
DIRECTOR: Todd Strauss-Schulson CINEMATOGRAPHY: Simon Duggan MUSIC: John Debney EDITING: Andrew Marcus PRODUCTION: New Line Cinema, Bron Studios, Broken Road Productions, Camp Sugar, Little Engine Productions FILMED IN: Canada, United States of America
Box Office Performance
Isn't It Romantic earned $48,791,187 domestically and $8,813 internationally, for a worldwide total of $48,800,000. The film skewed heavily domestic (100%), suggesting strong North American appeal.
Break-Even Analysis
Using the industry-standard 2.5x multiplier (P&A + exhibitor shares of 40–50% + distribution fees), Isn't It Romantic needed approximately $77,500,000 to break even. The film fell $28,700,000 short in theatrical revenue. Ancillary streams (home media, streaming, TV) may have bridged the gap.
Return on Investment (ROI)
Revenue: $48,800,000 Budget: $31,000,000 Net: $17,800,000 ROI: 57.4%
Profitability Assessment
VERDICT: Modestly Profitable
Isn't It Romantic earned $48,800,000 against a $31,000,000 budget (57% ROI). Full profitability was likely achieved through ancillary revenue streams.
INDUSTRY IMPACT
AWARDS & RECOGNITION
Summary: 1 win & 10 nominations total
Frequently Asked Questions
How much did it cost to make Isn't It Romantic (2019)?
The production budget was $31,000,000, covering principal photography, cast and crew salaries, locations, sets, post-production, and music. Marketing and distribution (P&A) costs are estimated at an additional $15,500,000 - $24,800,000, bringing the total studio investment to approximately $46,500,000 - $55,800,000.
How much did Isn't It Romantic (2019) earn at the box office?
Isn't It Romantic grossed $48,791,187 domestic, $8,813 international, totaling $48,800,000 worldwide.
Was Isn't It Romantic (2019) profitable?
The film did not break even theatrically, earning $48,800,000 against an estimated $77,500,000 needed. Ancillary revenue may have improved the picture.
What were the biggest costs in producing Isn't It Romantic?
The primary cost drivers were above-the-line talent (Rebel Wilson, Liam Hemsworth, Adam Devine); star comedian salaries, location filming, and aggressive marketing campaigns; international production across Canada, United States of America.
How does Isn't It Romantic's budget compare to similar comedy films?
At $31,000,000, Isn't It Romantic is classified as a low-budget production. The median budget for wide-release comedy films in the 2010s ranges from $30 - 80M for mid-budget to $150M+ for tentpoles. Comparable budgets: Arachnophobia (1990, $31,000,000); Arlington Road (1999, $31,000,000); Birth of the Dragon (2017, $31,000,000).
Did Isn't It Romantic (2019) go over budget?
There are no widely reported accounts of significant budget overruns for this production. However, studios rarely disclose precise budget overrun figures publicly. The reported production budget reflects the final estimated cost.
What was the return on investment (ROI) for Isn't It Romantic?
The theatrical ROI was 57.4%, calculated as ($48,800,000 − $31,000,000) ÷ $31,000,000 × 100. This measures gross revenue against production budget only - it does not account for P&A or exhibitor shares.
What awards did Isn't It Romantic (2019) win?
1 win & 10 nominations total.
Who directed Isn't It Romantic and who were the key crew members?
Directed by Todd Strauss-Schulson, written by Erin Cardillo, Dana Fox, Katie Silberman, shot by Simon Duggan, with music by John Debney, edited by Andrew Marcus.
Where was Isn't It Romantic filmed?
Isn't It Romantic was filmed in Canada, United States of America. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Filmmakers
Isn't It Romantic
Budget Templates
Build your own production budget
Create professional budgets with industry-standard feature film templates. Real-time collaboration, no spreadsheets.
Start Budgeting Free
