Production Budget Analysis

What was the production budget for Isn't It Romantic?

Directed by Todd Strauss-Schulson, with Rebel Wilson, Liam Hemsworth, Adam Devine leading the cast, Isn't It Romantic was produced by New Line Cinema with a confirmed budget of $31,000,000, placing it in the low-budget category for comedy films.

With a $31,000,000 budget, Isn't It Romantic sits in the mid-range of studio releases. Marketing costs for a wide release at this level typically add $30–60 million, putting the break-even point near $77,500,000.

Budget Comparison — Similar Productions

• Arachnophobia (1990): Budget $31,000,000 | Gross $53,200,000 → ROI: 72% • Arlington Road (1999): Budget $31,000,000 | Gross $41,100,000 → ROI: 33% • Birth of the Dragon (2017): Budget $31,000,000 | Gross $7,220,490 → ROI: -77% • Dangerous Liaisons (2012): Budget $31,000,000 | Gross N/A • Extraordinary Measures (2010): Budget $31,000,000 | Gross $15,134,293 → ROI: -51%

Key Budget Allocation Categories

▸ Talent Salaries & Producing Deals Established comedic talent can command $15–20 million per film, with top-tier stars earning even more through producing credits and backend deals. Comedy ensembles multiply this cost across several well-known performers.

▸ Production & Location Filming While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.

▸ Marketing & P&A (Prints & Advertising) Comedies rely heavily on marketing to build opening-weekend momentum. Studios typically spend 50–100% of the production budget on marketing, with comedy trailers and social media campaigns being particularly expensive.

Key Production Personnel

CAST: Rebel Wilson, Liam Hemsworth, Adam Devine, Priyanka Chopra Jonas, Betty Gilpin Key roles: Rebel Wilson as Natalie; Liam Hemsworth as Blake; Adam Devine as Josh; Priyanka Chopra Jonas as Isabella

DIRECTOR: Todd Strauss-Schulson CINEMATOGRAPHY: Simon Duggan MUSIC: John Debney EDITING: Andrew Marcus PRODUCTION: New Line Cinema, Bron Studios, Broken Road Productions, Camp Sugar, Little Engine Productions FILMED IN: Canada, United States of America

Box Office Performance

Isn't It Romantic earned $48,791,187 domestically and $8,813 internationally, for a worldwide total of $48,800,000. The film skewed heavily domestic (100%), suggesting strong North American appeal.

Break-Even Analysis

Using the industry-standard 2.5x multiplier (P&A + exhibitor shares of 40–50% + distribution fees), Isn't It Romantic needed approximately $77,500,000 to break even. The film fell $28,700,000 short in theatrical revenue. Ancillary streams (home media, streaming, TV) may have bridged the gap.

Return on Investment (ROI)

Revenue: $48,800,000 Budget: $31,000,000 Net: $17,800,000 ROI: 57.4%

Profitability Assessment

VERDICT: Modestly Profitable

Isn't It Romantic earned $48,800,000 against a $31,000,000 budget (57% ROI). Full profitability was likely achieved through ancillary revenue streams.