365 Days This Day Budget

What Is the Budget of 365 Days: This Day (2022)?

The production budget of 365 Days: This Day has never been publicly disclosed by Netflix or the producing companies Future Space and Ekipa. Netflix originals of comparable scale, mid-budget Polish-language erotic dramas with international locations, typically run in the $7,000,000 to $15,000,000 range. The picture was released globally on Netflix on April 27, 2022.

Co-directors Barbara Białowąs and Tomasz Mandes shot the picture across Italy, Sicily, and Poland in mid-2021, working in the Lipińska trilogy's familiar luxury-lifestyle visual register.

Key Budget Allocation Categories

• Cast Compensation: Salaries for Anna-Maria Sieklucka, Michele Morrone, Simone Susinna, Magdalena Lamparska, and Otar Saralidze.
• International Locations: Shooting across Sicily, mainland Italy, and Poland with associated travel, permits, and logistics costs.
• Wardrobe and Production Design: High-end fashion wardrobe, luxury villa locations, and yacht sequences central to the picture's aspirational visual register.
• Music and Score: A heavily licensed pop, dance, and Italian-language soundtrack alongside an original orchestral score.
• Visual Effects: Modest digital cleanup, color, and beauty work consistent with a contemporary streaming-tier romantic drama.
• Marketing and Distribution: Global Netflix marketing campaign across the platform's 190-plus territories at release.

How Does 365 Days: This Day's Budget Compare to Similar Films?

• 365 Days (2020): Budget undisclosed | Theatrical $9,300,000 plus Netflix viewership. The Polish original at a comparable budget that became one of Netflix's most-watched titles of 2020.
• Fifty Shades Freed (2018): Budget $55,000,000 | Worldwide $371,008,608. The closing entry in the Hollywood erotic-romance trilogy at a substantially larger budget with vastly larger theatrical reach.
• After (2019): Budget $14,000,000 | Worldwide $69,729,468. A comparable young-adult romance series entry at a similar budget with a theatrical-first release strategy.
• The Kissing Booth 2 (2020): Budget undisclosed | Netflix-exclusive. A directly comparable Netflix romance sequel released two years earlier with no public budget disclosure.

365 Days: This Day Box Office Performance

365 Days: This Day was released directly to Netflix on April 27, 2022 with no theatrical run. As a streaming exclusive, the picture generated no box office gross. Netflix reported that the film reached the top 10 in 92 countries during its launch week, placing it among the service's most-watched non-English-language releases of the spring 2022 window.

• Production Budget: undisclosed, industry estimate $7,000,000 to $15,000,000.
• Estimated Prints & Advertising (P&A): incorporated into Netflix global marketing spend, not separately disclosed.
• Total Estimated Investment: incorporated into Netflix content acquisition spend, not separately disclosed.
• Worldwide Gross: none, streaming exclusive.
• Net Return: measured by Netflix in subscriber-acquisition and watch-time metrics rather than theatrical revenue.
• ROI: measured by Netflix internal performance metrics not publicly disclosed.

For every $1 invested, Netflix evaluates returns through internal subscriber and engagement metrics rather than ticket sales. The picture's strong opening week viewership greenlit the third entry, The Next 365 Days, released later in 2022.

The picture's commercial logic is the Netflix originals model. Strong opening week viewership across Polish, Italian, and Latin American markets validated the franchise and supported the rapid commission of the third entry.

365 Days: This Day Production History

365 Days: This Day adapts the second novel in Blanka Lipińska's 365 Days trilogy, This Day, published in 2018. Following the international streaming success of the original 365 Days on Netflix in 2020, Lipińska, Mandes, and Białowąs began developing the sequel in early 2021.

Principal photography ran across mid-2021 in Sicily, mainland Italy, and Poland. The production negotiated access to luxury yacht charters and high-end villa locations central to the franchise's aspirational visual identity. Italian unions and local crew vendors handled the bulk of the Italian unit work.

Netflix premiered the picture globally on April 27, 2022, programming it alongside a coordinated marketing push that included social-media-first promotional campaigns in Poland, Italy, Spain, and Latin America.

Awards and Recognition

365 Days: This Day received no major industry award nominations. The picture was nominated at the Razzie Awards in 2023, where it picked up nominations including Worst Picture, Worst Director, Worst Screen Couple, and Worst Screenplay. The franchise as a whole has become a frequent subject of academic and critical writing on contemporary Polish-language genre filmmaking and the Netflix originals strategy.

Critical Reception

365 Days: This Day holds a 0 percent rating on Rotten Tomatoes from 17 critics' reviews and a Metacritic score of 8 out of 100, one of the lowest scores recorded by the service in 2022. Critics including Carlos Aguilar of The Wrap and Brett White of Decider described the picture as a step backward from the original. Audience reception was more divided, with viewer ratings on Netflix significantly outperforming critical scores. The franchise has continued to draw academic attention as a case study in international streaming originals.