
Spirit Untamed
Synopsis
Lucky Prescott's life is changed forever when she moves from her home in the city to a small frontier town and befriends a wild mustang named Spirit.
Production Budget Analysis
What was the production budget for Spirit Untamed?
Directed by Elaine Bogan, with Isabela Merced, Julianne Moore, Marsai Martin leading the cast, Spirit Untamed was produced by Universal Pictures with a confirmed budget of $30,000,000, placing it in the low-budget category for animation films as part of the Spirit Collection.
With a $30,000,000 budget, Spirit Untamed sits in the mid-range of studio releases. Marketing costs for a wide release at this level typically add $30–60 million, putting the break-even point near $75,000,000.
Budget Comparison — Similar Productions
• A Hologram for the King (2016): Budget $30,000,000 | Gross $9,169,507 → ROI: -69% • A Lot Like Love (2005): Budget $30,000,000 | Gross $42,886,719 → ROI: 43% • Big Momma's House (2000): Budget $30,000,000 | Gross $173,959,438 → ROI: 480% • Crazy Rich Asians (2018): Budget $30,000,000 | Gross $238,539,198 → ROI: 695% • Doomsday (2008): Budget $30,000,000 | Gross $22,472,631 → ROI: -25%
Key Budget Allocation Categories
▸ Animation Production Pipeline The bulk of an animated film's budget funds the multi-year production pipeline: storyboarding, character modeling, rigging, animation, lighting, rendering, and compositing. Major studio animated features employ 300–600 artists over 3–5 years.
▸ Voice Talent Celebrity voice casting has become standard for studio animation, with A-list actors earning $5–15 million for voice roles.
▸ Music, Songs & Sound Design Original songs and orchestral scores are central to animated storytelling. Sound design for animated worlds must be created entirely from scratch.
Key Production Personnel
CAST: Isabela Merced, Julianne Moore, Marsai Martin, Mckenna Grace, Walton Goggins Key roles: Isabela Merced as Lucky Prescott (voice); Julianne Moore as Aunt Cora (voice); Marsai Martin as Prudence Granger (voice); Mckenna Grace as Abigail Stone (voice)
DIRECTOR: Elaine Bogan CINEMATOGRAPHY: Robert Edward Crawford MUSIC: Amie Doherty EDITING: R. Orlando Duenas PRODUCTION: Universal Pictures, DreamWorks Animation FILMED IN: United States of America
Box Office Performance
Spirit Untamed earned $17,716,215 domestically and $25,001,000 internationally, for a worldwide total of $42,717,215. Revenue was split 41% domestic / 59% international.
Break-Even Analysis
Using the industry-standard 2.5x multiplier (P&A + exhibitor shares of 40–50% + distribution fees), Spirit Untamed needed approximately $75,000,000 to break even. The film fell $32,282,785 short in theatrical revenue. Ancillary streams (home media, streaming, TV) may have bridged the gap.
Return on Investment (ROI)
Revenue: $42,717,215 Budget: $30,000,000 Net: $12,717,215 ROI: 42.4%
Profitability Assessment
VERDICT: Modestly Profitable
Spirit Untamed earned $42,717,215 against a $30,000,000 budget (42% ROI). Full profitability was likely achieved through ancillary revenue streams.
INDUSTRY IMPACT
Franchise: Spirit Untamed is part of the Spirit Collection.
AWARDS & RECOGNITION
Summary: 1 win & 9 nominations total









































































































































































































































































































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