Production Budget Analysis

What was the production budget for Peter Rabbit 2: The Runaway?

Directed by Will Gluck, with James Corden, Rose Byrne, Domhnall Gleeson leading the cast, Peter Rabbit 2: The Runaway was produced by Columbia Pictures with a confirmed budget of $45,000,000, placing it in the mid-budget category for family films as part of the Peter Rabbit Collection.

With a $45,000,000 budget, Peter Rabbit 2: The Runaway sits in the mid-range of studio releases. Marketing costs for a wide release at this level typically add $30–60 million, putting the break-even point near $112,500,000.

Budget Comparison — Similar Productions

• 65 (2023): Budget $45,000,000 | Gross $60,730,568 → ROI: 35% • Across the Universe (2007): Budget $45,000,000 | Gross $29,625,761 → ROI: -34% • Aliens in the Attic (2009): Budget $45,000,000 | Gross $57,881,056 → ROI: 29% • Bangkok Dangerous (2008): Budget $45,000,000 | Gross $42,487,390 → ROI: -6% • Chicken Run (2000): Budget $45,000,000 | Gross $224,834,564 → ROI: 400%

Key Budget Allocation Categories

▸ Talent Salaries & Producing Deals Established comedic talent can command $15–20 million per film, with top-tier stars earning even more through producing credits and backend deals. Comedy ensembles multiply this cost across several well-known performers.

▸ Production & Location Filming While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.

▸ Marketing & P&A (Prints & Advertising) Comedies rely heavily on marketing to build opening-weekend momentum. Studios typically spend 50–100% of the production budget on marketing, with comedy trailers and social media campaigns being particularly expensive.

Key Production Personnel

CAST: James Corden, Rose Byrne, Domhnall Gleeson, David Oyelowo, Margot Robbie Key roles: James Corden as Peter Rabbit (voice); Rose Byrne as Bea; Domhnall Gleeson as Mr. Thomas McGregor; David Oyelowo as Nigel Basil-Jones

DIRECTOR: Will Gluck CINEMATOGRAPHY: Peter Menzies Jr. MUSIC: Dominic Lewis PRODUCTION: Columbia Pictures, Olive Bridge Entertainment, Animal Logic, MRC, 2.0 Entertainment FILMED IN: Australia, United States of America

Box Office Performance

Peter Rabbit 2: The Runaway earned $40,501,717 domestically and $112,498,283 internationally, for a worldwide total of $153,000,000. International markets drove the majority of revenue (74%), indicating strong global appeal.

Break-Even Analysis

Using the industry-standard 2.5x multiplier (P&A + exhibitor shares of 40–50% + distribution fees), Peter Rabbit 2: The Runaway needed approximately $112,500,000 to break even. The film surpassed this threshold by $40,500,000.

Return on Investment (ROI)

Revenue: $153,000,000 Budget: $45,000,000 Net: $108,000,000 ROI: 240.0%

Profitability Assessment

VERDICT: Profitable

Peter Rabbit 2: The Runaway delivered a solid return, earning $153,000,000 worldwide on a $45,000,000 budget (240% ROI). Combined with ancillary revenue, the film was a financial positive for Columbia Pictures.

INDUSTRY IMPACT

Franchise: Peter Rabbit 2: The Runaway is part of the Peter Rabbit Collection.

The outsized success of Peter Rabbit 2: The Runaway likely influenced studio greenlight decisions for similar family projects.

AWARDS & RECOGNITION

Summary: 2 wins & 8 nominations total

Nominations: ○ AACTA Award for Best Actress in a Leading Role ○ AACTA Award for Best Sound ○ AACTA Award for Best Adapted Screenplay ○ AACTA Award for Best Editing ○ AACTA Award for Best Production Design