
I Feel Pretty
Synopsis
In I FEEL PRETTY a woman who struggles with feelings of deep insecurity and low self-esteem, that hold her back everyday, wakes from a brutal fall in an exercise class believing she is suddenly a supermodel. With this newfound confidence she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?
Production Budget Analysis
What was the production budget for I Feel Pretty?
Directed by Abby Kohn, Marc Silverstein, with Amy Schumer, Michelle Williams, Tom Hopper leading the cast, I Feel Pretty was produced by Wonderland Sound and Vision with a confirmed budget of $32,000,000, placing it in the low-budget category for comedy films.
With a $32,000,000 budget, I Feel Pretty sits in the mid-range of studio releases. Marketing costs for a wide release at this level typically add $30–60 million, putting the break-even point near $80,000,000.
Budget Comparison — Similar Productions
• A History of Violence (2005): Budget $32,000,000 | Gross $61,477,797 → ROI: 92% • Alive (1993): Budget $32,000,000 | Gross $36,700,000 → ROI: 15% • Bad Times at the El Royale (2018): Budget $32,000,000 | Gross $31,882,724 → ROI: -0% • Bogus (1996): Budget $32,000,000 | Gross N/A • Bombshell (2019): Budget $32,000,000 | Gross $61,404,394 → ROI: 92%
Key Budget Allocation Categories
▸ Talent Salaries & Producing Deals Established comedic talent can command $15–20 million per film, with top-tier stars earning even more through producing credits and backend deals. Comedy ensembles multiply this cost across several well-known performers.
▸ Production & Location Filming While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.
▸ Marketing & P&A (Prints & Advertising) Comedies rely heavily on marketing to build opening-weekend momentum. Studios typically spend 50–100% of the production budget on marketing, with comedy trailers and social media campaigns being particularly expensive.
Key Production Personnel
CAST: Amy Schumer, Michelle Williams, Tom Hopper, Rory Scovel, Adrian Martinez Key roles: Amy Schumer as Renee Bennett; Michelle Williams as Avery LeClair; Tom Hopper as Grant LeClair; Rory Scovel as Ethan
DIRECTOR: Abby Kohn, Marc Silverstein CINEMATOGRAPHY: Florian Ballhaus MUSIC: Michael Andrews EDITING: Tia Nolan PRODUCTION: Wonderland Sound and Vision, Voltage Pictures, Universal Pictures, STXfilms, Huayi Brothers Pictures 浙江华谊兄弟影业 FILMED IN: China, United States of America
Box Office Performance
I Feel Pretty earned $48,795,601 domestically and $45,743,825 internationally, for a worldwide total of $94,539,426. Revenue was split 52% domestic / 48% international.
Break-Even Analysis
Using the industry-standard 2.5x multiplier (P&A + exhibitor shares of 40–50% + distribution fees), I Feel Pretty needed approximately $80,000,000 to break even. The film surpassed this threshold by $14,539,426.
Return on Investment (ROI)
Revenue: $94,539,426 Budget: $32,000,000 Net: $62,539,426 ROI: 195.4%
Profitability Assessment
VERDICT: Profitable
I Feel Pretty delivered a solid return, earning $94,539,426 worldwide on a $32,000,000 budget (195% ROI). Combined with ancillary revenue, the film was a financial positive for Wonderland Sound and Vision.
INDUSTRY IMPACT
AWARDS & RECOGNITION
Summary: 1 win & 6 nominations total









































































































































































































































































































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