Production Budget Analysis

What was the production budget for I Feel Pretty?

Directed by Abby Kohn, Marc Silverstein, with Amy Schumer, Michelle Williams, Tom Hopper leading the cast, I Feel Pretty was produced by Wonderland Sound and Vision with a confirmed budget of $32,000,000, placing it in the low-budget category for comedy films.

With a $32,000,000 budget, I Feel Pretty sits in the mid-range of studio releases. Marketing costs for a wide release at this level typically add $30–60 million, putting the break-even point near $80,000,000.

Budget Comparison — Similar Productions

• A History of Violence (2005): Budget $32,000,000 | Gross $61,477,797 → ROI: 92% • Alive (1993): Budget $32,000,000 | Gross $36,700,000 → ROI: 15% • Bad Times at the El Royale (2018): Budget $32,000,000 | Gross $31,882,724 → ROI: -0% • Bogus (1996): Budget $32,000,000 | Gross N/A • Bombshell (2019): Budget $32,000,000 | Gross $61,404,394 → ROI: 92%

Key Budget Allocation Categories

▸ Talent Salaries & Producing Deals Established comedic talent can command $15–20 million per film, with top-tier stars earning even more through producing credits and backend deals. Comedy ensembles multiply this cost across several well-known performers.

▸ Production & Location Filming While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.

▸ Marketing & P&A (Prints & Advertising) Comedies rely heavily on marketing to build opening-weekend momentum. Studios typically spend 50–100% of the production budget on marketing, with comedy trailers and social media campaigns being particularly expensive.

Key Production Personnel

CAST: Amy Schumer, Michelle Williams, Tom Hopper, Rory Scovel, Adrian Martinez Key roles: Amy Schumer as Renee Bennett; Michelle Williams as Avery LeClair; Tom Hopper as Grant LeClair; Rory Scovel as Ethan

DIRECTOR: Abby Kohn, Marc Silverstein CINEMATOGRAPHY: Florian Ballhaus MUSIC: Michael Andrews EDITING: Tia Nolan PRODUCTION: Wonderland Sound and Vision, Voltage Pictures, Universal Pictures, STXfilms, Huayi Brothers Pictures 浙江华谊兄弟影业 FILMED IN: China, United States of America

Box Office Performance

I Feel Pretty earned $48,795,601 domestically and $45,743,825 internationally, for a worldwide total of $94,539,426. Revenue was split 52% domestic / 48% international.

Break-Even Analysis

Using the industry-standard 2.5x multiplier (P&A + exhibitor shares of 40–50% + distribution fees), I Feel Pretty needed approximately $80,000,000 to break even. The film surpassed this threshold by $14,539,426.

Return on Investment (ROI)

Revenue: $94,539,426 Budget: $32,000,000 Net: $62,539,426 ROI: 195.4%

Profitability Assessment

VERDICT: Profitable

I Feel Pretty delivered a solid return, earning $94,539,426 worldwide on a $32,000,000 budget (195% ROI). Combined with ancillary revenue, the film was a financial positive for Wonderland Sound and Vision.