Synopsis

A woman who struggles with feelings of deep insecurity and low self-esteem, that hold her back everyday, wakes from a brutal fall in an exercise class believing she is suddenly a supermodel. With this newfound confidence she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?

What is the budget of I Feel Pretty?

"I Feel Pretty," a comedy released in 2018, was directed by Abby Kohn, Marc Silverstein and stars Amy Schumer, Michelle Williams. The production budget was $32,000,000, placing it in the mid-budget range for comedy productions of its era.

Key Budget Allocation Categories

While specific budget breakdowns are not publicly available, typical cost drivers for a comedy production like this include:

Talent Salaries & Producing Deals: Established comedic talent can command $15 to 20 million per film, with top-tier stars earning even more through producing credits and backend deals.
Production & Location Filming: While comedies generally avoid the VFX costs of action films, location shooting in recognizable cities or exotic locales adds meaningful production expense.
Marketing & P&A (Prints & Advertising): Comedies rely heavily on marketing to build opening-weekend momentum.

What were the major cost factors in I Feel Pretty?

Several factors contributed to the overall production costs of "I Feel Pretty."

Talent Salaries: Talent Salaries & Producing Deals is one of the primary cost drivers in comedy productions of this scale.
Production: Production & Location Filming is one of the primary cost drivers in comedy productions of this scale.
Marketing: Marketing & P&A (Prints & Advertising) is one of the primary cost drivers in comedy productions of this scale.

How Does I Feel Pretty's Budget Compare to Similar Films?

At $32,000,000, I Feel Pretty sits in the mid-budget range. Here is how it compares to productions with a similar budget:

A History of Violence (2005): Budget $32,000,000, Worldwide Gross $61,477,797
Alive (1993): Budget $32,000,000, Worldwide Gross $36,700,000
Bad Times at the El Royale (2018): Budget $32,000,000, Worldwide Gross $31,882,724
Bogus (1996): Budget $32,000,000
Bombshell (2019): Budget $32,000,000, Worldwide Gross $61,404,394

The median budget for wide-release comedy films in the 2010s ranges from $30 to 80M for mid-budget to $150M+ for tentpoles.

I Feel Pretty Box Office Performance

"I Feel Pretty" earned $48,795,601 domestically and $94,539,426 worldwide at the box office. Against a production budget of $32,000,000, the film performed strongly at the box office.

A film typically needs to earn approximately twice its production budget to cover marketing and distribution costs. For "I Feel Pretty," that break-even threshold was roughly $64,000,000. With worldwide earnings of $94,539,426, the film cleared that threshold comfortably.

Production Budget: $32,000,000
Worldwide Gross: $94,539,426
Net Return: $62,539,426
ROI: approximately 195.4%

At 195.4%, "I Feel Pretty" earned roughly $2.95 for every $1 invested in production.